A close race isn’t a phenomenon that’s unheard of
in politics. In fact, there’s documented
instances of them. In over 270 races from around the world, an election could
have gone either way based on a handful of votes.
As entertaining as that is to think about, for the
Choiseul/Saltibus candidates in this election, it brings up the question: “How
do I make sure the scales tip in my favor?”
No matter what either candidate thinks, the
difference between winning and losing often comes down to the campaign strategy
they employ.
The strategy for their campaign should be informed
by the size of the electorate, the locality, public mindset, the timing, and
methods of voter communication used.
In short, every election campaign needs a specific
strategy that is influenced by the political climate it’s set in. And for the
Choiseul/Saltibus constituency, winning supporters is largely about winning
over the community of voters. You can take that to the bank.
Elections upon elections neither side seems to have
presented a relatable message to capture their voters. The chicken and rum is
the play of the day. Minds are changing, voters are getting smarter and need
something more to entice them to go vote.
Two questions for the candidates: What does your campaign
stand for? Do you stand for things your ideal voter cares about?
The message of the campaign should be
all about letting voters find that common ground between candidates and voters, to get
their support. A lot of that also has to do with how a candidate presents
themselves.
Whatever is happening in each camp during this
pandemic surely has not brought out the relevant messaging to the Choiseul
community to get the voters out.
A campaign is all about creating the identity of
the candidate. That includes the candidate’s background and past work, and what
makes them ideal for the position they are running for.
The candidates’ messaging needs to show voters
which issues and policies matter to them. Here they have to keep the voter’s perspective
in mind. Bradly or Pauline will only be able to win if the campaign message
reflects the needs of the electorate. Draw their attention and get their vote
by showing them that their victory would improve their lives.
Their ideal campaign message should:
- Address
current problems
- Be
simple and clear
- Be
true and credible
- And
finally, answer the most important question on every voter’s mind:
What will voting for you do for me?
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