NO CHICKEN AND RUM DURING COVID-19? RELATABLE MESSAGING IS KEY TO WINNING THE CHOISEUL/SALTIBUS SEAT!

A close race isn’t a phenomenon that’s unheard of in politics. In fact, there’s   documented instances of them. In over 270 races from around the world, an election could have gone either way based on a handful of votes.

As entertaining as that is to think about, for the Choiseul/Saltibus candidates in this election, it brings up the question: “How do I make sure the scales tip in my favor?”

No matter what either candidate thinks, the difference between winning and losing often comes down to the campaign strategy they employ.

The strategy for their campaign should be informed by the size of the electorate, the locality, public mindset, the timing, and methods of voter communication used.

In short, every election campaign needs a specific strategy that is influenced by the political climate it’s set in. And for the Choiseul/Saltibus constituency, winning supporters is largely about winning over the community of voters. You can take that to the bank.

Elections upon elections neither side seems to have presented a relatable message to capture their voters. The chicken and rum is the play of the day. Minds are changing, voters are getting smarter and need something more to entice them to go vote.

Two questions for the candidates: What does your campaign stand for? Do you stand for things your ideal voter cares about?

The message of the campaign should be all about letting voters find that common ground between candidates and voters, to get their support. A lot of that also has to do with how a candidate presents themselves.  

Whatever is happening in each camp during this pandemic surely has not brought out the relevant messaging to the Choiseul community to get the voters out.

A campaign is all about creating the identity of the candidate. That includes the candidate’s background and past work, and what makes them ideal for the position they are running for.

The candidates’ messaging needs to show voters which issues and policies matter to them. Here they have to keep the voter’s perspective in mind. Bradly or Pauline will only be able to win if the campaign message reflects the needs of the electorate. Draw their attention and get their vote by showing them that their victory would improve their lives.

Their ideal campaign message should:

• Address current problems 
• Be simple and clear
• Be true and credible
• And finally, answer the most important question on every voter’s mind:
  What will voting for you do for me?