CHOISEUL, DON’T JUST GIVE US ANOTHER FETE. GIVE US SOMETHING WE CAN OWN.
That “Something Big” poster has people guessing. Choiseul on the Move wants to put another idea on the table.
By Choiseul on the Move
That poster has certainly done its job.
“Something big is coming to Choiseul this Thanksgiving Weekend.”
Since it started making the rounds on Facebook, everybody has become an investigator.
Carnival?
J’ouvert?
Blotje en Chwazey?
A pageant?
A big dance?
The comments are coming, and that is good. It tells us people are interested. People want something happening in Choiseul.
But Choiseul on the Move wants to throw something different into the pot.
What about a Gospel Music Festival?
And before somebody quickly says, “Gospel? That boring,” hear me out.
I am not talking about putting four singers on a stage, singing a few church songs, saying thank you very much and everybody goes home.
No.
I am talking about something BIG.
A proper Choiseul Thanksgiving Gospel Festival and Song Competition with serious prizes, live bands, choirs, solo artistes, young people, original songs, Kwéyòl gospel music, food, craft and eventually a major Saint Lucian or regional gospel artiste closing the show.
Something people will mark on their calendar every year.
Something people from Vieux Fort, Laborie, Soufrière, Castries and Gros Islet will drive to Choiseul to see.
Something Choiseul can call ours.
Before We Run Behind Another Carnival, Remember Our History
One thing I have learnt over the years is that sometimes we forget too quickly.
Choiseul has been producing cultural activities around September and October for a very long time.
And when you go digging into the history, you realise that the Thanksgiving weekend itself has significance.
Back in 2013, organisers of Blotje en Chwazey deliberately placed the climax of the festival around the October Thanksgiving weekend.
Why?
Because they wanted Choiseul to have its own space.
Not Jazz.
Not national Carnival.
Something Choiseul could develop.
That year's programme included a music festival, Miss Choiseul Pageant, arts and agriculture activities, J’ouvert and other cultural events.
The people organising it at the time even made the point that they did not want Blotje en Chwazey to simply become another Carnival.
Think about that.
Thirteen years later, here we are again talking about Thanksgiving weekend.
And once again we have an opportunity to decide what Choiseul wants to be known for.
We Already Know How To Fete
Nobody has to teach Saint Lucians how to fete.
We have Carnival.
We have J’ouvert.
We have Dennery Segment.
We have soca events.
We have fetes almost every weekend somewhere on the island.
Put music, rum and a DJ together and Saint Lucians will find the place.
Nothing wrong with that.
But must every community event eventually become the same thing?
Bass. Bar. Soca. Jump-up. Go home.
Then next year we start over.
Choiseul should be thinking bigger than simply putting another fete onto Saint Lucia's already crowded entertainment calendar.
If this mystery event turns out to be Carnival or J’ouvert, I wish the organisers every success.
But I also want us to start discussing what Choiseul can create that has a real identity.
Something another community might look at five years from now and say:
“We need something like what Choiseul has.”
That is when you know you have created something.
Why Gospel? Why Thanksgiving?
To me the answer is staring us right in the face.
It is Thanksgiving.
A time associated with gratitude.
Family.
Reflection.
Faith.
Community.
Giving thanks for life itself.
So why would Gospel Music be strange?
In fact, Saint Lucia has already included gospel events in Creole Heritage Month activities before. A Kwéyòl Gospel Fiesta was held as part of the national October cultural programme years ago.
So this is not some foreign concept being pulled out of a hat.
The foundation is already there.
And Choiseul has churches everywhere.
Catholic.
Seventh-day Adventist.
Pentecostal.
Evangelical.
Baptist.
Church of God.
And others.
Those churches contain singers.
Musicians.
Choirs.
Keyboard players.
Drummers.
Songwriters.
Young people with tremendous talent who hardly ever get a serious stage outside their church.
Why can't Choiseul create that stage?
And Please, Make It A Competition
This is where I would really like the organisers to shake things up.
Don't just invite singers.
Create competition.
Give people something to work towards.
Imagine this.
Choiseul Thanksgiving Gospel Festival
Best Gospel Soloist
Best Gospel Group
Best Church Choir
Best Youth Gospel Performer
Best Original Gospel Song
And here's the one I would really love:
BEST ORIGINAL KWÉYÒL GOSPEL SONG
Now tell me that would not be something.
Choiseul could challenge Saint Lucian musicians to WRITE.
Not just sing somebody else's song.
Write something new.
Write about faith.
Write about life.
Write about struggle.
Write about the communities we live in.
Write about Saint Lucia.
Write it in Kwéyòl.
Imagine those songs being recorded afterwards.
Imagine Kool Vybz and other stations playing them.
Imagine them going onto YouTube, Spotify and other platforms.
Suddenly a one-night festival has created new Saint Lucian music.
That is culture.
Put A Real Prize Behind It
And please don't ask people to rehearse for two months for a trophy and $200.
If we are calling it something big, make it big.
Go after corporate Saint Lucia.
Banks.
Credit unions.
Telecommunications companies.
Construction companies.
Supermarkets.
Insurance companies.
The Tourism Authority.
Ministry of Culture.
Private sponsors.
Put together a meaningful purse.
What if the winning original song received $10,000?
Now people start writing.
What if Best Choir carried $5,000?
What if a youth category gave a scholarship or musical equipment?
Now parents become interested.
Churches become interested.
Music teachers become interested.
Young people start rehearsing.
And the standard rises every year.
But Don't Stop At The Stage
This is Choiseul.
We have something many places would love to have.
Craft.
For generations Choiseul has been recognised as one of Saint Lucia's great centres of traditional craft.
Basketry.
Pottery.
Woodwork.
Coconut products.
Traditional foods.
Agriculture.
So make the festival bigger than music.
During the day, give our craftspeople tents.
Give farmers space.
Let local cooks sell food.
Let small businesses display their products.
Let young entrepreneurs participate.
Then as evening approaches, the Gospel Festival begins.
Now the money is not only going to the promoter.
The vendor earns.
The farmer earns.
The craft producer earns.
The taxi driver earns.
The shop earns.
The guest house earns.
Choiseul earns.
That is how festivals begin to make economic sense.
And The Young People Must Be Right In The Middle
Choiseul has been investing again in music.
We have seen renewed interest through programmes involving young musicians and the Choiseul Community Symphony.
Our Jazz Fiesta has also shown what can happen when local talent is placed alongside established performers.
So why not build another platform around that?
A 14-year-old singer from Saltibus should be able to dream of standing on that Thanksgiving stage.
A little choir from Roblot should be able to compete.
A young keyboard player from La Fargue should have somewhere to demonstrate what he has been practising.
A songwriter sitting at home in Mongouge should have a reason to finish that song.
That is what community development looks like too.
Not everything for young people has to involve a football or cricket.
And Yes, Christmas Is Another Opportunity
If Thanksgiving is already committed to something else, then let us look at Christmas.
But again, don't simply call it a Christmas concert.
Give it character.
Imagine a Choiseul Christmas Music Festival built around original Saint Lucian Christmas songs.
Kwéyòl Christmas music.
Gospel.
Séwénal.
Choirs.
Traditional instruments.
Young performers.
A songwriting competition.
Now we would be producing music that could live for generations.
Because let us admit something.
Every Christmas we hear many of the same foreign Christmas songs.
Beautiful songs, yes.
But where are the new Saint Lucian Christmas classics?
Why couldn't some of them come from Choiseul?
This Is The Conversation I Want The Poster To Start
Choiseul on the Move does not know what is behind the “Something Big” poster.
Maybe the organisers already have something wonderful planned.
I hope so.
And I congratulate them for creating interest without even announcing the event.
That alone is good marketing.
But while everybody is guessing, I want us to use the opportunity to think beyond one weekend.
What does Choiseul want to own?
Because successful communities eventually create signature events.
Soufrière has things associated with Soufrière.
Gros Islet has things associated with Gros Islet.
Dennery has built a musical identity recognised far beyond Dennery.
Choiseul has history.
Choiseul has culture.
Choiseul has musicians.
Choiseul has craft.
Choiseul has food.
Choiseul has churches.
Choiseul has young talent.
Choiseul has locations.
And most importantly, Choiseul has people.
What we need is an idea big enough to pull those things together.
So Here Is The Challenge
Whatever is coming this Thanksgiving weekend, let it be successful.
But going forward, I am throwing this one directly onto the table for the Choiseul/Saltibus Village Council, Choiseul Events, cultural organisations, churches, musicians, businesses, sponsors and our Parliamentary Representative:
LET CHOISEUL BUILD A THANKSGIVING GOSPEL FESTIVAL.
Make it competitive.
Make it national.
Make Kwéyòl part of it.
Give serious prizes.
Bring in a major gospel artiste.
Give our young people a stage.
Give our vendors business.
Give our craftspeople exposure.
Give our musicians something to create.
And build it year after year until when somebody anywhere in Saint Lucia hears the words “Thanksgiving weekend,” one of the first things that comes to mind is:
CHOISEUL.
We don't always have to copy what is already happening somewhere else.
Sometimes we have to be brave enough to start something.
Something big.
And maybe the biggest thing Choiseul can do is not simply organise another event.




